Tips for Successful Membership Recruitment

• More people will join the Association because we are interested in them rather than joining for all the facts we may know about the organization.
• Remember, people join for their reasons, not ours.
• Contact the potential member in person, one-on-one, when he or she is alone rather than in a group.
• Timing is important.
• Take a few minutes to plan your contact.
• Remember that your job is to listen, not talk, until you find out all you need to know about the prospective member.
• Prepare yourself with information about organizational goals, programs, and services.
• Keep in mind that you don’t have to know all the answers.
• If you need assistance or a follow-up contact, decide who the best person is for the task.
• When talking about dues, talk in smallest terms—by the day, week, or month.
• Use printed material selectively. Hand-deliver materials.
• Positive attitudes produce positive results.
• If someone shows any sign of interest, try to get him or her to sign up immediately.
• If there is any uncertainty in closing” the membership sale,” remember the basics of closing.
• Set a goal for yourself each day.
• Much more comes through to the potential member than just the words we speak.
• After a person joins, tell him or her what he or she can expect.
• Make sure every new member receives some tangible indicator that the services and benefits of membership have begun to flow to them.